Digital Marketing Strategist

2 weeks ago


Mumbai, Maharashtra, India Writer Relocations Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Strategist to join our team at Writer Relocations. This is an exciting opportunity for a motivated and experienced professional to drive the development and execution of digital marketing initiatives.

About the Role:

The successful candidate will be responsible for developing and implementing strategic plans to optimize digital marketing efforts, ensuring alignment with business objectives and key performance indicators (KPIs). A strong understanding of performance marketing principles, as well as experience in managing and collaborating with external agencies, is essential.

Main Responsibilities:

  • Develop and execute data-driven strategies to drive customer acquisition and engagement.
  • Analyze market research and audience segmentation to identify high-value customer profiles.
  • Evaluate and prioritize digital marketing channels based on performance metrics and ROI.
  • Develop comprehensive campaign plans outlining objectives, KPIs, and tactics to drive conversions.
  • Implement testing methodologies to refine ad creatives and targeting strategies.
  • Establish benchmarks and best practices, regularly reviewing competitor strategies and industry trends.
  • Collaborate with SEO teams to support performance marketing with strong organic search initiatives.

Requirements:

  • Proven experience in digital marketing, preferably in a performance marketing role.
  • Strong understanding of performance marketing principles and their application in driving business growth.
  • Experience in managing and collaborating with external agencies.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently and as part of a team.

Salary: $80,000 - $110,000 per year, depending on experience.



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