Brand Equity Leader

3 days ago

Nellore, Andhra Pradesh, India beBeeEquity Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title: Brand Equity Leader

We are seeking a seasoned Brand Equity Leader to drive brand growth and equity. As a key member of our brand management team, you will be responsible for developing and executing strategies to increase brand awareness and preference.

Key Responsibilities:

  • Develop and implement robust brand programs across product superiority, deepening equity, and effectively implemented across different market types.
  • Build Masterbrand architecture strategy on the category and craft positioning with strong BCI - build brand positioning strategy and brand key.
  • Develop 360 brand campaigns to drive equity and preference and create a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
  • Build brand purpose platform and develop 'Always On' Digital plan for a 12-month calendar.
  • Delve brand health metrics through the brand program with impactful and innovative communication plans.
  • Create Masterbrand Visual Identity and Packaging Re-design (evolutionary and revolutionary), building brand world based visual identity playbook and detailing brand sensorial signature.
  • Evolving & fine-tuning the Masterbrand strategy in line with category & competition landscape on an ongoing basis.

Required Skills and Qualifications:

  • Experience of core brand management in FMCG category, with handling of some significant brand campaigns.
  • Education: MBA (Major in Marketing preferred).
  • Experience: 8-10 years (Minimum 3 years in brand management/brand equity).
  • End-to-end exposure of creating a brand TVC and campaign planning.
  • Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
  • Commercial acumen to be able to efficiently manage the marketing & media budgets.
  • Understanding on how to navigate the brand world and closely working with agencies.

Benefits:

  • Prior experience in working closely with cross-functional teams to jointly drive business KPIs.

Others:

  • A deep understanding of the market and consumer behavior is necessary to drive successful brand equity initiatives.
  • Strong project management skills to oversee multiple projects simultaneously and meet deadlines.

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