Leadership Branding Specialist

2 days ago

Nellore, Andhra Pradesh, India beBeeBrand Full time ₹ 60,00,000 - ₹ 1,00,00,000
Job Title: Personal Branding Strategist

We are seeking a creative, proactive, and detail-oriented Personal Branding Strategist to manage and amplify the personal brand of business leaders across social and digital platforms.

  • Develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
  • Align content themes with current trends, industry news, company milestones, and leadership values.
  • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  • Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
  • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
  • Collaborate with graphic/video teams to produce multimedia content.
  • Manage business leader's online presence on multiple platforms.
  • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  • Track content performance metrics and suggest optimizations.
  • Ensure consistent tone, style, and branding across all platforms.
  • Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
  • Engage with other thought leaders and communities to increase visibility.
  • Conduct industry research and competitor benchmarking for better positioning of the business leaders.
  • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
  • Coordinate closely with the business leader's office for approvals and internal alignment.
  • Handle all content and communication with discretion, ensuring brand integrity and privacy.
Requirements
  • Bachelor's degree in marketing, journalism, communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools.
  • Knowledge about ORM tools and their usage.
  • Familiarity with analytics tools.
  • Bonus: Experience using AI tools for rapid content production.
Preferred Traits
  • Strong sense of empathy and ability to reflect another person's voice authentically.
  • Proactive, organized, and deadline-driven.
  • A strategic thinker who can blend creativity with analytics.
  • Sensitive to trends, audience psychology, and professional tonality.

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