Marketing Automation Specialist

24 hours ago

Bengaluru, Karnataka, India beBeeMarketingAutomation Full time ₹ 1,50,00,000 - ₹ 2,01,00,000

Job Overview

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This is an exciting opportunity to join a dynamic team as a Marketing Automation Specialist.

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We are seeking a skilled and experienced professional to lead our marketing initiatives, utilizing their expertise in campaign management, data analysis, and technology implementation.

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As a Marketing Automation Specialist, you will be responsible for architecting requirements, analyzing market trends, and providing direction on marketing strategy.

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You will play a key liaison role during technology implementation, ensuring seamless integration and effective testing of new capabilities.

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The ideal candidate will have a deep understanding of different marketing programs, including multi-channel campaigns and marketing automation platforms.

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They must also demonstrate expertise in digital marketing trends, including integration with mobile channels, data management, and online/offline channel integration.

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Responsibilities will include participating in pre-sales and sales support functions, leading large teams in technology implementation or marketing services projects, and contributing to developing marketing capabilities.

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A successful candidate will have hands-on experience with customer data management, campaign management, and data analysis.

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They must exhibit a thorough conceptual understanding of the marketing promotions process and capabilities that support these using one of the mentioned technology stacks.

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Key qualifications include working on at least two full lifecycle campaign management or MRM projects, having clear understanding and working experience across digital channels, NBA, event-based campaign triggers, real-time marketing, and overall understanding of marketing cloud data architecture models.

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Preferred skills include knowledge of Journey Builder, Content Builder, Contact Builder, Audience Builder, Automation, Email Studio, Mobile Connect, REST and SOAP API, Integration with 3rd party data, Send Management, Segmentation, Reporting, Integration with Micro-Site and Salesforce, A/B Testing, RMM, AMP Script, Cloud Pages, Landing Pages, Smart Capture, knowledge of HTML and CSS, Lead Management, Account Configuration, AMP Script, Dynamic Content, Custom Reports, Trigger Send, knowledge of Agile, Scrum, Proposal Development, Custom or Packaged Campaign Management Product, Front End Development using HTML/CSS, SQL Skills, Customer Data Management, Administration and Installation skills on any one of the Marketing Technologies, Advanced Digital Marketing skills like Personalization, SEM/SEO, DMP, Exposure to Third Party Ad Exchanges, 2nd Party and 3rd Party Data Sources, and Integration Technologies used in Marketing Platforms.

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Requirements:

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* 2+ years of experience in Marketing Automation, Campaign Management, and Data Analysis.

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* Strong technical skills in data analysis, campaign management, and technology implementation.

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* Excellent communication and project management skills.

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Benefits:

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This is a great opportunity to grow your career in a fast-paced and dynamic environment. We offer a competitive salary and benefits package, including health insurance, retirement plan, and paid time off.

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How to Apply:

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If you are a motivated and talented individual looking for a new challenge, please submit your resume and cover letter to [insert contact information].

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We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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