Marketing Automation Specialist

6 hours ago

Bengaluru, Karnataka, India Version 1 Full time US$ 90,000 - US$ 1,20,000 per year

We are seeking a detail-oriented and tech-savvy Marketing Automation Specialist to manage and optimise our customer relationship management systems and marketing automation platforms. In this role, you will be responsible for maintaining data integrity, developing automated workflows, and driving campaign performance through tools like Microsoft Dynamics 365 and HubSpot. You will collaborate closely with marketing and sales teams to enhance lead nurturing, segmentation, and reporting, while ensuring seamless integration across digital platforms. This position is ideal for someone with a strong analytical mindset, a passion for process improvement, and experience in leveraging CRM and automation to support business growth in a fast-paced, technology-driven environment.

In this role, you will:

  • Manage and maintain the CRM systems marketing integration (Microsoft Dynamics 365 and Hubspot) to ensure data accuracy, integrity, and usability across marketing and sales functions.
  • Execute marketing automation strategies to support lead nurturing, customer engagement, and campaign effectiveness.
  • Collaborate with Campaign and ABM Managers to design and implement automated workflows that align with revenue and engagement goals.
  • Monitor and optimise CRM and automation performance , including lead scoring, segmentation, and conversion tracking, to improve ROI and customer lifecycle management.
  • Ensure seamless integration between CRM, marketing platforms, and digital tools , including website forms, analytics, and third-party applications.
  • Support the implementation of SEO and content strategies by ensuring CRM and automation systems capture and reflect user behaviour and engagement data.
  • Generate and analyse reports on campaign performance, user journeys, and CRM health to provide actionable insights and recommendations.
  • Integrate and analyse digital tools and platforms such as Google Analytics (Universal/GA4), HubSpot, Microsoft Dynamics 365, Microsoft Clarity, and SEMrush to support marketing operations.

Qualifications

  • 3-4 years of proven experience in CRM management and marketing automation, preferably in the IT Services or technology sector.
  • Strong understanding of data analytics, segmentation, and lead lifecycle management.
  • Proficiency in marketing automation and reporting tools such as Microsoft Dynamics 365, HubSpot, PowerBI, and Google Analytics.
  • Excellent communication and stakeholder management skills.
  • Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
  • Innovative thinker with a proactive approach to problem-solving and process improvement.
  • Experience integrating CRM and automation systems post-acquisition is a plus.

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