Paid Digital Campaign Specialist

3 days ago


Salem, Tamil Nadu, India beBeeDigital Full time ₹ 4,50,000 - ₹ 7,50,000

Job Summary

We are seeking a highly skilled Paid Digital Specialist to manage Meta Ads and Google Ads.

About the Role

This is a unique opportunity to join our team and work closely with experienced performance marketers who value quality and outcomes. You will be responsible for planning, setting up, launching, and optimizing campaigns on Google Ads and Meta Ads.

Key Responsibilities

  • Plan, set up, launch, and optimize campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
  • Develop efficient account structures that support testing and long-term scale
  • Stay up-to-date with algorithm changes, audience trends, and platform updates
  • Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
  • Troubleshoot and refine attribution setups
  • Work with Shopify integrations, conversion APIs, and tagging systems
  • Manage budgets, bids, ROAS targets, and pacing
  • Optimize for CPL, CPA, or ROAS depending on client goals
  • Use data and creative testing to improve results over time
  • Prepare clear, meaningful reports with actionable insights
  • Collaborate with internal teams to drive client performance

What We're Looking For

  • 5+ years of experience managing Meta Ads and Google Ads
  • Experience working with ecommerce and lead generation clients
  • Fluency in English (spoken and written)
  • Confidence in setting up conversion tracking, including GA4, Google Ads, and Meta Events
  • Ability to navigate complex systems and tools

Why This Role is a Great Fit

  • Flexible work arrangements, including remote options
  • Structured early hours: 5 AM to 1 PM IST (afternoons free)
  • Mentoring and coaching from experienced professionals
  • A collaborative, autonomous work environment
  • Focused work with select clients who value quality and outcomes


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