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Results-Driven Sales and Marketing Strategist

2 weeks ago

Solapur, Maharashtra, India beBeeEngineer Full time ₹ 10,00,000 - ₹ 15,00,000
Key Sales and Marketing Position

Hotsourced, a UK-based company, connects employers with skilled employees worldwide.

As employee #4, you'll collaborate closely with our founder to drive business growth and shape the sales and marketing strategy. We're looking for an experienced Sales & Marketing Engineer to fill this critical role.

Job Responsibilities:

  • Sales Performance Management:
    • Keep CRM records up-to-date and accurate
    • Compose effective emails and text follow-ups to prospects
    • Draft proposals, pricing, and pitch decks for clients
    • Respond to leads using your inbox
    • Organize sales events and calls in the calendar
    • Prepare daily reports on sales performance and progress
  • Outbound Automation and Lead Infrastructure:
    • Manage tools like Apollo, Clay, Smartlead, and Google Workspace to optimize outbound efforts
    • Build and maintain email infrastructure using secondary domains and inboxes via services like Premium Inboxes
    • Oversee lead scraping and enrichment processes, including email verification, enrichment, and trigger-based segmentation
    • Implement email waterfalls to validate leads across multiple providers
  • Campaign Engineering:
    • Use AI tools for persona and account qualification, personalization, and copy generation
    • Design prompt templates that generate cold outreach emails tailored to specific industries
    • Run A/B tests on email messaging, subject lines, CTAs, and sequencing
  • System Design and Analytics:
    • Document GTM processes and create clear SOPs
    • Track prospect lifecycle performance metrics and provide weekly insights
    • Collaborate with the founder to prioritize campaign types
  • Integrations and Tooling:
    • Set up and manage data flows between tools
    • Recommend and implement new tooling as needed
  • Process Improvement and Scaling:
    • Lead documentation of sales and marketing processes
    • Continually optimize existing processes and refine best practices
    • Introduce automations and tools to streamline operations
    • Run and manage email marketing campaigns