
High-Performing Digital Campaign Manager
7 days ago
About the Role:
We are seeking a talented and experienced Performance Marketing Specialist to drive our advertising campaigns across various marketplaces.
This role involves playing a crucial part in managing and scaling ad campaigns to optimize performance, increase brand visibility, and maximize sales.
- Monitor daily campaign performance, analyze metrics, and make data-driven decisions to improve return on investment (ROI).
- Develop and implement keyword strategies, bid strategies, and targeting methods to enhance campaign efficiency.
- Analyze and interpret key metrics such as cost per click (CPC), click-through rate (CTR), and return on ad spend (ROAS).
- Utilize Amazon's advertising tools and third-party analytics platforms to extract insights and optimize campaigns.
- Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
- Work with the sales and product teams to align advertising goals with overall sales objectives.
Required Skills:
- Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
- Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
- Strong proficiency in Excel, Google Sheets, and data visualization tools.
- In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
- Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.
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