Performance Campaign Manager

19 hours ago


Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 10,00,000
Strategic Media Specialist

About a full-service digital marketing agency

This agency drives growth for brands across industries through performance, creativity, and innovation.

We are looking for a Strategic Media Specialist to scale performance campaigns across digital platforms.

Key Responsibilities:
  • Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms.
  • Own end-to-end campaign management: audience research, keyword targeting, ad creation, bid strategy, and performance tracking.
  • Analyze campaign data to provide insights, improve ROI, and scale budgets effectively.
  • Collaborate with design and content teams to create compelling ad creatives and copy.
  • Stay updated with the latest trends, algorithm changes, and ad-tech innovations.
  • Prepare performance reports for internal teams and clients with clear KPIs (CPC, CTR, ROAS, etc.).
  • Manage campaign budgets and pacing to maximize results.
  • Experiment with A/B testing, remarketing, and funnel optimization.
Requirements:
  • 2–5 years of experience in paid media / performance marketing (agency experience preferred).
  • Strong hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Manager.
  • Familiarity with programmatic and e-commerce platforms is a plus.
  • Excellent analytical skills and proficiency in Google Analytics, Tag Manager, and reporting dashboards.
  • Ability to manage multiple accounts and deliver ROI-driven results.
  • Google/META certifications will be an added advantage.


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