
Ad Campaign Strategist
2 days ago
About the Role:
We are seeking a highly skilled Performance Optimization Expert to strategize, execute, and optimize ad campaigns across various platforms. As a key member of our team, you will be responsible for planning, launching, and managing paid ad campaigns, collaborating with creative and strategy teams to build high-performing campaigns, monitoring campaign performance daily, and optimizing for conversions.
Key Responsibilities:
- Develop and implement data-driven strategies to improve campaign performance.
- Collaborate with cross-functional teams to design and execute high-performing campaigns.
- Monitor campaign metrics in real-time and make data-driven decisions to optimize campaign performance.
- Conduct A/B testing on creatives, audience segments, and landing pages to identify areas for improvement.
- Generate comprehensive campaign performance reports using analytics tools.
Requirements:
- Minimum 2-3 years of experience in running ad campaigns.
- Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
- Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics.
- Data-driven mindset with a keen eye for campaign insights.
Benefits:
As a Performance Optimization Expert, you will have the opportunity to work with cutting-edge technologies and tools, collaborate with a talented team, and contribute to the success of our organization.
What We Offer:
- A dynamic and supportive work environment.
- Ongoing training and professional development opportunities.
- A competitive salary and benefits package.
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