Digital Campaign Specialist

1 day ago

Kanpur, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Programmatic Campaign Manager Role

We are a key component of a global advertising agency holding company, providing integrated services in media and marketing. Our agency brands are consistently recognized as being among the world's creative best.

This is an exciting opportunity to be part of our journey and contribute to our growth. Your role would entail:

  • Managing day-to-day performance of campaigns across different platforms.
  • Coordinating campaign executions across all regions, serving as primary point of contact with stakeholders.
  • Optimizing campaigns on demand-side platforms through strategies, insights, monitoring, and adjusting pacing.
  • Working with teams to develop best-in-class solutions based on available technology.
  • Overseeing media tracking and analytics set up and implementation.
  • Communicating format, screen, inventory performance to clients and agencies as needed.

This may be the right opportunity for you if you have:

  • 4 to 6 years of experience in managing programmatic campaigns for large clients.
  • Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. Experience with DV360/TTD/Amazon DSP is preferred.
  • A working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a dynamic environment.
  • Proficient in MS Excel and PowerPoint, with the ability to organize and consolidate multiple data sources for analysis.

We are looking for talented professionals like you to join our team and contribute to our success. If you have the required skills and qualifications, we encourage you to apply for this exciting opportunity.

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