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Senior Marketing Operations Specialist

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Amrāvati, Maharashtra, India beBeeTechnical Full time ₹ 10,00,000 - ₹ 15,00,000

Job Summary:

We are seeking a highly skilled Technical Project Manager to join our team. As a key member of our marketing operations, you will be responsible for leveraging technical skills to support reporting initiatives and performing basic front-end web development.

  • Leverage technical skills to support marketing operations and reporting initiatives.
  • Perform basic front-end web development, construct data and user workflows using tools like Twilio and Zapier, build spreadsheets for lightweight data analysis, and implement tracking and reporting software on marketing websites.

Key Responsibilities:

  • Write and modify basic JavaScript and CSS to adjust web page behavior and styling, utilizing AI tools such as ChatGPT or Claude for assistance.
  • Implement, test, and maintain marketing attribution technologies, including tracking pixels, event logging, and call tracking tools.
  • Develop customized IVRs and call routing flows using Twilio, CallRail, and related platforms.
  • Use workflow automation tools like Zapier to integrate and route data between different systems.
  • Create and maintain spreadsheets to log, analyze, and report on consumer behaviors.
  • Write simple integrations with third-party APIs using Zapier, Google App Scripts, or similar tools.
  • Collaborate with marketing and operations teams to configure software systems that effectively meet business needs.
  • Maintain and update documentation for workflows, integrations, and marketing technologies to ensure knowledge sharing and ease of troubleshooting.
  • Monitor system performance and troubleshoot issues with tracking, data workflows, or integrations as they arise.
  • Coordinate with vendors and third-party service providers to resolve technical issues or implement new features related to marketing and operations software.
  • Support data privacy and compliance initiatives by ensuring tracking implementations adhere to relevant regulations, e.g., GDPR, CCPA.
  • Provide end-user training and support to marketing and operations teams on new tools or processes.

Requirements:

  • Strong ability to learn new concepts and tools independently.
  • A proactive, curious technical mindset comfortable experimenting and tackling new challenges.
  • Basic knowledge of JavaScript and CSS.
  • Understanding of JSON and RESTful APIs.
  • Proficiency with basic spreadsheet formulas and pivot tables.