Strategic Marketing Operations Specialist

2 weeks ago

Amrāvati, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Key Roles and Responsibilities:

We are seeking a dynamic, experienced Marketing Operations Manager to join our team. The ideal candidate will be responsible for managing all administrative and logistical deadlines for exhibitions and marketing events.

  • Coordinate with cross-functional teams to gather product, branding, and technical information.
  • Ensure timely delivery of collaterals, booth materials, and samples to event locations.
Social Media Coordination:

The Marketing Operations Manager will act as the liaison between the company and external social media agencies. This role requires collaboration with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.

  • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
Marketing Budget Management:

The Marketing Operations Manager will track all marketing expenses and ensure adherence to allocated budgets.

  • Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.
  • Maintain updated records and reports on campaign spends and cost effectiveness.
Marketing Asset Management:

The Marketing Operations Manager will drive the creation, review, and distribution of brochures, presentations, and product sheets.

  • Coordinate with design agencies, internal teams, and printers for timely execution.
  • Maintain a repository of up-to-date marketing assets for the sales team.
Vendor Selection and Management:

The Marketing Operations Manager will identify and evaluate vendors in key markets for printing, branding, gifting, and events.

  • Negotiate terms and ensure quality and timeliness of deliverables.
  • Maintain a database of approved vendors with rate cards and service histories.
Brand Identity Implementation:

The Marketing Operations Manager will ensure consistent implementation of the brand identity across all touchpoints and materials.

  • Review physical and digital branding at office premises, packaging, events, and collaterals.
  • Work with marketing leadership to audit and improve brand consistency.
Merchandise and Gifting:

The Marketing Operations Manager will manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.

  • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.
Lead Monitoring and Coordination:

The Marketing Operations Manager will monitor and track incoming enquiries generated through social media, website, and digital campaigns.

  • Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.

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