Healthcare Digital Marketing Executive

16 hours ago


Thoothukudi, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 2,50,000 - ₹ 3,50,000
Results-Driven Performance Marketing Specialist

We are seeking a highly skilled performance marketing specialist to join our team. As a key member of our digital marketing efforts, you will be responsible for planning, executing, and optimizing paid campaigns across various digital platforms.

Key Responsibilities:
  • Campaign Planning and Execution: Develop and implement effective paid campaign strategies to drive patient leads, appointments, and brand visibility for healthcare services.
  • Keyword Research and Targeting: Conduct thorough keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Performance Analysis and Reporting: Monitor and analyze campaign performance, preparing weekly/monthly reports to inform future campaign optimizations.
Requirements:
  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 2–5 years of experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
Preferred Skills:
  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).


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