
Leading Digital Marketing Professional
4 days ago
Job Opportunity
We are seeking a skilled digital marketing professional to lead the development and execution of Google Ads (Performance Max) and Meta Ads campaigns for small businesses in North America.
The ideal candidate will have hands-on expertise in campaign launch, testing, optimization, and scaling with a focus on performance-driven results.
- Strategically manage Google Performance Max and Meta Ads campaigns for local and regional small businesses
- Utilize a data-driven approach to build hypotheses, validate with data, and scale winning strategies
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies for maximum return on investment
- Deliver weekly reports and actionable insights on campaign performance (cost-per-click, cost-per-lead, return on ad spend, lead quality)
- Maintain ownership of campaign results, ensuring alignment with internal sales/marketing teams
Requirements
- Google and Meta Ads certification
- Proven experience running successful Google Performance Max and Meta Ads campaigns for small businesses
- Strong understanding of North American small business segments and customer behavior
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
- Expertise in lead generation, return on ad spend optimization, and budget scaling
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