
Healthcare Digital Marketing Professional
3 hours ago
We are looking for a skilled professional to manage and optimize paid campaigns across digital platforms. As a Performance Marketing Specialist, you will be responsible for driving patient leads, appointments, and brand visibility for healthcare services.
- Main Responsibilities:
- Plan, manage, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
- Develop and implement strategies to increase patient engagement and conversion rates.
- Analyze campaign performance and provide actionable insights to improve ROI.
- Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
- Ensure all campaigns comply with healthcare advertising regulations.
- Required Qualifications:
- Bachelor's/Master's in Marketing, Business, or related field.
- 2–5 years of experience in performance marketing, preferably in healthcare or medical services.
- Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
- Excellent analytical skills and ability to interpret campaign data into actionable insights.
- Strong communication and collaboration skills.
- Preferred Skills:
- Certification in Google Ads / Facebook Blueprint.
- Experience with healthcare CRM or patient management systems.
- Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).
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