Chief Demand Generation Specialist

16 hours ago


Mumbai, Maharashtra, India beBeeDemand Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Opportunity:

The role of Assistant Manager- Demand Generation involves spearheading the development and execution of demand generation plans and campaigns targeting dealers and mechanics.

  • Develop and implement strategic demand generation initiatives to reach secondary network dealers and mechanics.
  • Establish key performance indicators and lead scoring models to assess campaign effectiveness.
  • Collaborate with cross-functional teams, including marketing, sales, and product, to align demand generation activities with business objectives.
  • Drive the strategic direction of demand generation initiatives, ensuring alignment with broader company goals.
  • Manage end-to-end campaign processes: ideation, execution, optimization, and reporting.
  • Coordinate with creative and content teams to develop targeted campaign assets.
  • Work closely with the sales team to ensure seamless lead handoffs and follow-up processes.
  • Identify and activate new demand pockets in metro and emerging markets.
  • Support distributor and channel partner enablement through localized campaigns.
  • Monitor competitor activities and market trends to refine strategies.
  • Maintain dashboards and reports for leadership visibility and informed decision-making.
Requirements:

A Master's or Bachelor's degree in Marketing, Business Administration, or a related field is required.

Proven experience of 2-3 years in demand generation, preferably in the aftermarket or related industry, is necessary.


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