Senior Brand Strategy Executive

1 day ago

Erode, Tamil Nadu, India beBeeBrand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Senior Brand Strategy Executive

We are seeking an experienced Senior Brand Strategy Executive to lead the development and execution of our brand strategy in India. The ideal candidate will have a strong understanding of Indian market trends, consumer behavior, and branding strategies.

Key Responsibilities:

  • Develop and own a composite brand strategy that balances global equity with local market positioning.
  • Build a scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
  • Design and manage large-scale influencer marketing campaigns.
  • Lead ATL campaigns including print and outdoor advertising to drive mass awareness and reputation building.
  • Plan and execute BTL activations including school fairs, campus branding, experiential events, and community outreach.
  • Oversee media strategy and planning in collaboration with agency partners.

Requirements:

  • 10-12 years in brand, marketing, or creative leadership roles with experience in education and youth brands.
  • First-hand experience of building brands in the Indian market through brand positioning, messaging, and customer segmentation.
  • Demonstrated success in building and launching new brands.
  • Proven experience in content marketing, digital storytelling, and managing cross-platform campaigns.
  • Strong understanding of media planning, agency collaboration, and cross-cultural communication.
  • Experience in leading website development and digital brand platforms.
  • Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.

Why Join Us:

This is a unique opportunity to make a meaningful impact on learners' lives while working in a collaborative and growth-oriented environment.

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