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7 hours ago
Job Title: Senior Manager
Key Responsibilities:- Develop and execute comprehensive marketing strategies to reinforce our luxury positioning in global sports hospitality.
- Identify opportunities to create unique luxury propositions around major events such as the Olympics, FIFA, ICC, Wimbledon etc.
- Define and track key performance indicators across lead generation, brand engagement, and customer acquisition.
- Oversee brand storytelling across digital platforms with a premium, aspirational tone.
- Champion brand consistency across social media, website, campaigns, and partner channels.
- Explore collaborations with influencers in luxury, lifestyle, and sports segments.
- Internal: Collaborate closely with Sales, Product, Design, and Hospitality teams to ensure integrated campaigns that deliver results.
- External: Manage relationships with agencies, luxury lifestyle partners, and digital vendors for campaign execution.
- Lead the ideation of high-end creative content: social media campaigns, event highlight reels, newsletters, luxury travel brochures.
- Drive thought-leadership content (whitepapers, luxury sports travel insights, brand features) to build credibility in the luxury ecosystem.
- Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor bench-marking.
- Provide insights to senior leadership on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.
- Curate premium brand experiences around global sporting events (eg. curated dinners with sports legends, exclusive hospitality tours, luxury brand tie-ups).
- Collaborate on cross-industry alliances (luxury fashion, automotive, lifestyle brands) to expand brand footprint.
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