User Reinstatement Specialist

1 week ago


Dombivli, Maharashtra, India beBeeRetention Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title: Customer Retention Strategist

Preventing user churn and re-engaging lapsed listeners is our top priority. As a specialist in understanding why users leave, you'll develop strategies to save them or bring them back.

This is a hands-on role for a problem-solver who loves to run experiments, analyze data, and see a direct impact on the size of our user base.

Key ResponsibilitiesAt-Risk User Intervention (Churn Prevention)
  • Identify Churn Signals: Collaborate with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
  • Champion Qualitative Insights: Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns.
  • Design & Launch 'Save' Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior.
Lapsed User Reactivation (Win-Back Strategy)
  • Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers.
  • Craft Irresistible Win-Back Hooks: Go beyond generic discounts and test a creative mix of compelling offers and hyper-personalized content.
  • Test and Learn Rigorously: Constantly A/B test offers, messaging, and channels to build a playbook of the most cost-effective methods for reactivating different user cohorts.
Analytics & Cross-Functional Collaboration
  • Measure What Matters: Own and report on core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and the ROI of your campaigns.
  • Be the Voice of Churn to Product: Act as the key feedback loop to the product and content teams, providing clear data and qualitative insights on why users are leaving.
  • Partner with Core Retention: Work closely with the main lifecycle team to ensure a seamless user experience.
Required Skills and Qualifications
  • 4-7 Years of Focused Experience: In churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
  • Innovative Problem-Solver: You think creatively, challenge assumptions, and are excited by the opportunity to build industry-leading churn-mitigation strategies.
  • Hands-On Campaign Execution: You have direct experience building, launching, and optimizing campaigns using marketing automation platforms.
  • Analytically Sharp: You are fluent in digging through data to find opportunities.
  • Experimenter's Mindset: You think in terms of hypothesis, test, and result.
  • A Passion for Music: To understand why a listener leaves, you need to understand what makes them stay.


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