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4 days ago
Job Title: Performance Marketer
About the Role:
We are seeking a data-driven and strategic performance marketer to manage and scale digital advertising campaigns for clients in the US market.
This role requires a strong foundation in digital marketing, hands-on experience with Ads, and a proven track record of generating qualified leads and delivering measurable ROI.
Key Responsibilities:
- Plan, launch, manage, and optimize advertising campaigns for B2B lead generation and brand awareness.
- Develop audience targeting strategies tailored to US market segments.
- Collaborate with content and design teams to create high-converting ad creatives and messaging.
- Monitor campaign performance daily and provide actionable insights based on analytics.
- Run A/B tests to improve ad performance, CTR, and conversion rates.
- Manage campaign budgets for efficient spend and high ROI.
- Prepare detailed performance reports and present findings to stakeholders.
Requirements:
- 3-6 years of experience in digital marketing with a focus on performance marketing.
- Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail).
- Proven experience working with US-based clients and understanding of US market and customer behavior.
- Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
- Strong analytical skills and comfort with metrics, attribution models, and dashboards.
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