Event Marketing Strategist
3 weeks ago
We are seeking an experienced Event Marketing Strategist to join our team at AmbujaNeotia Group.
About the RoleThis is a key position in our Marketing & Events department, responsible for driving footfall to our malls by leasing spaces in common areas and organizing engaging events throughout the year.
Key Responsibilities- Leasing of Common Area Spaces:
- Manage and coordinate leasing of available spaces in the mall's common areas for temporary setups, pop-up shops, and promotional activities.
- Collaborate with potential vendors, retailers, and third-party organizations to facilitate agreements for space usage.
- E nsure all leased spaces align with the mall's overall marketing strategy and branding.
- Event Planning and Execution:
- Develop and implement a yearly calendar of events, including seasonal promotions, festivals, brand activations, and other entertainment activities.
- Plan, manage, and oversee events from conception to completion, ensuring smooth operations and timely execution.
- Coordinate with vendors, suppliers, and event agencies to ensure the quality and success of events.
- Marketing Strategy & Promotion:
- Collaborate with the marketing team to create effective campaigns for promoting events and activities.
- Utilize digital and traditional media (social media, email newsletters, print, etc.) to communicate event details and generate interest.
- Track and analyze event performance to determine effectiveness and improve future planning.
- Vendor and Stakeholder Management:
- Build and maintain relationships with event vendors, sponsors, and partners.
- Work closely with mall management, retail tenants, and external stakeholders to ensure alignment of event activities with mall objectives.
- Customer Experience & Engagement:
- Ensure events are tailored to the target audience, enhancing customer satisfaction and brand loyalty.
- Gather feedback from mall visitors and tenants to improve event offerings and enhance footfall.
A competitive salary of ₹850,000 - ₹1,200,000 per annum, depending on experience.
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