Event Marketing Strategist

3 weeks ago


Kolkata, West Bengal, India AmbujaNeotia Group Full time
Job Summary

We are seeking an experienced Event Marketing Strategist to join our team at AmbujaNeotia Group.

About the Role

This is a key position in our Marketing & Events department, responsible for driving footfall to our malls by leasing spaces in common areas and organizing engaging events throughout the year.

Key Responsibilities
  • Leasing of Common Area Spaces:
    • Manage and coordinate leasing of available spaces in the mall's common areas for temporary setups, pop-up shops, and promotional activities.
    • Collaborate with potential vendors, retailers, and third-party organizations to facilitate agreements for space usage.
    • E nsure all leased spaces align with the mall's overall marketing strategy and branding.
  • Event Planning and Execution:
    • Develop and implement a yearly calendar of events, including seasonal promotions, festivals, brand activations, and other entertainment activities.
    • Plan, manage, and oversee events from conception to completion, ensuring smooth operations and timely execution.
    • Coordinate with vendors, suppliers, and event agencies to ensure the quality and success of events.
  • Marketing Strategy & Promotion:
    • Collaborate with the marketing team to create effective campaigns for promoting events and activities.
    • Utilize digital and traditional media (social media, email newsletters, print, etc.) to communicate event details and generate interest.
    • Track and analyze event performance to determine effectiveness and improve future planning.
  • Vendor and Stakeholder Management:
    • Build and maintain relationships with event vendors, sponsors, and partners.
    • Work closely with mall management, retail tenants, and external stakeholders to ensure alignment of event activities with mall objectives.
  • Customer Experience & Engagement:
    • Ensure events are tailored to the target audience, enhancing customer satisfaction and brand loyalty.
    • Gather feedback from mall visitors and tenants to improve event offerings and enhance footfall.
What We Offer

A competitive salary of ₹850,000 - ₹1,200,000 per annum, depending on experience.



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