Fashion Brand Strategist

2 days ago


Cochin, Kerala, India Salt Studio Full time

About the Role

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We are seeking a Fashion Brand Strategist to oversee and guide the strategic direction, positioning, and marketing efforts of our fashion brand.

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Key Responsibilities

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  • Establish and maintain the brand's core values, vision, and aesthetic to ensure alignment with market trends and consumer preferences.">
  • Identify and position the brand in the marketplace to differentiate it from competitors.">
  • Lead the creation of marketing campaigns (digital, print, social media, influencer collaborations) to increase brand visibility and awareness.">
  • Oversee the production of content for advertising, fashion shows, lookbooks, and online platforms to maintain brand consistency.">
  • Develop and implement social media strategies that resonate with the target audience, engaging customers across various platforms.">
  • Oversee retail strategies, whether online or brick-and-mortar, to ensure a seamless customer experience and enhance product placement.">
  • Stay updated with fashion trends and consumer preferences to guide product development in line with market demands.">
  • Collaborate with the creative, design, production, and sales teams to ensure all aspects of the brand align with the overall brand strategy.">
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Qualifications

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  • Bachelor degree in Fashion Communication or similar field.">
  • 2-3 years' experience in branding & communication with a fashion label or a fashion brand.">
  • Awareness of current fashion trends, competitors, consumer behaviour, and technological innovations.">
  • Understanding of brand management, marketing, and sales strategies, with a focus on achieving measurable outcomes.">
  • Strong leadership skills and ability to inspire and communicate effectively with diverse teams and external stakeholders.">
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What We Offer

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A competitive salary of $80,000 - $110,000 per year, depending on experience.

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Opportunities for growth and professional development in a dynamic and innovative environment.

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A collaborative and supportive team culture.

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The chance to work with a well-established and respected fashion brand.



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