Fashion Brand Strategist
2 days ago
About the Role
">We are seeking a Fashion Brand Strategist to oversee and guide the strategic direction, positioning, and marketing efforts of our fashion brand.
">Key Responsibilities
">- ">
- Establish and maintain the brand's core values, vision, and aesthetic to ensure alignment with market trends and consumer preferences.">
- Identify and position the brand in the marketplace to differentiate it from competitors.">
- Lead the creation of marketing campaigns (digital, print, social media, influencer collaborations) to increase brand visibility and awareness.">
- Oversee the production of content for advertising, fashion shows, lookbooks, and online platforms to maintain brand consistency.">
- Develop and implement social media strategies that resonate with the target audience, engaging customers across various platforms.">
- Oversee retail strategies, whether online or brick-and-mortar, to ensure a seamless customer experience and enhance product placement.">
- Stay updated with fashion trends and consumer preferences to guide product development in line with market demands.">
- Collaborate with the creative, design, production, and sales teams to ensure all aspects of the brand align with the overall brand strategy.">
Qualifications
">- ">
- Bachelor degree in Fashion Communication or similar field.">
- 2-3 years' experience in branding & communication with a fashion label or a fashion brand.">
- Awareness of current fashion trends, competitors, consumer behaviour, and technological innovations.">
- Understanding of brand management, marketing, and sales strategies, with a focus on achieving measurable outcomes.">
- Strong leadership skills and ability to inspire and communicate effectively with diverse teams and external stakeholders.">
What We Offer
">A competitive salary of $80,000 - $110,000 per year, depending on experience.
">Opportunities for growth and professional development in a dynamic and innovative environment.
">A collaborative and supportive team culture.
">The chance to work with a well-established and respected fashion brand.
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