SFMC Marketing Cloud Lifecycle Specialist

20 hours ago

Bengaluru, Karnataka, India beBeeMarketer Full time ₹ 20,16,000 - ₹ 25,16,000
Marketing Cloud Specialist Job Opportunity

In this role, you will design and implement end-to-end marketing journeys using SFMC. This includes architecting campaigns that support acquisition, engagement, onboarding, and retention goals.

  • You will work with cross-functional teams to drive CRM segmentation, personalization, and real-time messaging strategies.
  • Maintain campaign calendars, conduct quality assurance testing, and manage data flows across integrated systems.
  • Track KPIs such as open rates, CTRs, conversion rates, and lead scoring to optimize performance.

To be successful in this role, you should have:

  • A minimum of 5 years of experience in CRM and lifecycle marketing with at least 3 years in SFMC-specific roles.
  • Experience deploying automated, multi-touch campaigns across Email, SMS, and Push.
  • Strong hands-on experience with SFMC modules, including Journey Builder, Automation Studio, and Email Studio.
  • Working knowledge of AMP script, SQL, and data extensions.
  • Strong analytical and QA skills with proficiency in campaign reporting and attribution models.
  • Excellent stakeholder communication and project management skills.

Preferred qualifications include Salesforce Marketing Cloud certifications and experience in EdTech or consumer-facing industries.

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