Senior Campaign Director

23 hours ago

Mumbai, Maharashtra, India beBeeCampaign Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Title

As a seasoned campaign director, you will oversee and optimize performance-driven marketing campaigns. The role demands end-to-end management of campaigns, strong affiliate and publisher partnerships, and collaboration with cross-functional teams to drive lead generation, enhance quality, and maximize ROI.

Key Responsibilities
  • Campaign Management: Lead the execution, monitoring, and optimization of performance-based marketing campaigns across platforms.
  • Affiliate & Publisher Relationship Management: Build, nurture, and manage strong partnerships with affiliates and publishers to ensure smooth campaign delivery and long-term collaboration.
  • Performance Tracking & Reporting: Track and analyze campaign performance with a focus on conversion metrics, reporting key metrics such as leads delivered, lead-to-sale ratio, and conversion quality.
  • Optimization: Proactively implement strategies to reduce costs, improve lead quality, increase conversion rates, and maximize overall ROI.
  • Collaboration with Cross-Functional Teams: Partner with sales, product, and creative teams to ensure alignment on campaign objectives, lead quality requirements, and creative assets.
  • Analytics & Insights: Leverage analytics tools to evaluate campaign performance, delivering actionable insights to enhance effectiveness.
  • Compliance & Quality Assurance: Ensure campaign compliance adheres to industry standards, publisher guidelines, and company policies to maintain lead quality and brand reputation.
  • Content & Creatives Coordination: Work with content/design teams to develop and optimize creatives, landing pages, and forms to support affiliates and maximize lead generation.
  • Onboarding & Training: Support onboarding of new affiliates, ensuring they are aligned with campaign KPIs, compliance, and expectations.
Required Skills and Qualifications
  • Minimum 5+ years in affiliate marketing, performance marketing, or lead generation, with strong exposure to performance-driven campaigns.
  • Strong understanding of conversion models, web traffic sources, and lead quality metrics.
  • Hands-on experience with campaign tracking platforms.
  • Ability to interpret campaign data, assess lead quality, and make data-driven optimization decisions.
  • Excellent relationship management and negotiation skills with affiliates/publishers and internal stakeholders.
  • Strong ability to manage multiple campaigns, publishers, and stakeholders simultaneously while meeting delivery timelines.

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