B2B Marketing Specialist

6 days ago

Vadodara, Gujarat, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

Looking for a seasoned professional to spearhead our B2B Services Marketing efforts. The ideal candidate should possess 3-5 years of experience in high-volume, multi-geo campaigns across India, the US, and UAE markets.

Key Responsibilities

  • Own and manage teams running multi-geo, high-volume email campaigns using tools like Apollo to drive prospecting and conversions.
  • Optimize campaigns for B2B audiences across international markets.
  • Develop SEO strategies aligned with evolving AI-driven practices to boost organic reach.
  • Collaborate with sales teams to design and deliver Account-Based Marketing (ABM) initiatives targeting key clients in India, the US, and UAE.
  • Manage website content, landing pages, and ensure SEO/UX best practices.
  • Create, curate, and distribute impactful content marketing assets including blogs, case studies, and social media posts.
  • Monitor marketing performance through analytics tools like Google Analytics, Zoho CRM, and Zoho Pagesense, and deliver actionable insights for continuous optimization.
  • Coordinate marketing automation workflows, lead nurturing campaigns, and campaign reporting.

Required Skills & Expertise

  • Proven experience in email marketing, content marketing, social media marketing, and SEO with a focus on Lead generation for B2B services.
  • Strong hands-on expertise in Apollo, Campaign Manager, CRM platforms like Zoho, marketing analytics/optimization tools like GA and Zoho Pagesense, and Sales Navigator.
  • Good understanding of ABM strategies tailored to international audiences.
  • Experience in managing websites, preferably with WordPress or equivalent CMS.
  • Strong data-driven mindset with the ability to track, analyze, and optimize campaign performance.
  • Exceptional communication skills with the ability to craft compelling marketing narratives.
  • Exposure to India, US, and UAE markets is strongly preferred.

Personal Attributes

  • Strong project management and multitasking skills.
  • Detail-oriented with a growth and experiment-driven mindset.
  • Ability to work independently and with cross-functional teams in a fast-paced environment.
  • Creativity paired with analytical thinking for campaign success.

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