
Digital Marketing Expert
1 week ago
Digital Marketing Expert
About the RoleWe are seeking an experienced Account Manager/Group Head to lead our programmatic buying efforts. The ideal candidate will have a deep understanding of digital marketing and experience working with DV 360.
Key Responsibilities:- Develop and implement digital marketing roadmaps and proposals involving DV 360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
- Manage app campaigns on DV 360, optimizing for reach/install/conversion, and linking App Analytics platform to DV 360.
- Create ad tags and floodlight tags in CM/DV 360 for tracking campaign conversions, audience activity, and integration with different platforms.
- Collaborate with internal teams to implement tracking mechanisms.
- Perform client account management responsibilities, structuring campaigns, IOs, line items, and ad groups on DV 360/CM/Google Ads platform.
- Monitor accounts daily and monthly, optimizing strategies based on budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
- Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
- Communicate with clients/POC to keep campaign achievements in sync with predefined goals.
- Generate relevant reports at three stages of the campaign: before, during, and after.
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