Digital Marketing Expert

1 week ago


Alleppey, Kerala, India beBeeProgrammatic Full time ₹ 90,00,000 - ₹ 1,20,00,000

Digital Marketing Expert

About the Role

We are seeking an experienced Account Manager/Group Head to lead our programmatic buying efforts. The ideal candidate will have a deep understanding of digital marketing and experience working with DV 360.

Key Responsibilities:
  • Develop and implement digital marketing roadmaps and proposals involving DV 360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage app campaigns on DV 360, optimizing for reach/install/conversion, and linking App Analytics platform to DV 360.
  • Create ad tags and floodlight tags in CM/DV 360 for tracking campaign conversions, audience activity, and integration with different platforms.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform client account management responsibilities, structuring campaigns, IOs, line items, and ad groups on DV 360/CM/Google Ads platform.
  • Monitor accounts daily and monthly, optimizing strategies based on budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  • Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
  • Communicate with clients/POC to keep campaign achievements in sync with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after.


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