
Search Arbitrage Specialist
2 days ago
We are seeking a performance-driven Senior Media Buyer to manage and execute high-volume Meta campaigns and other traffic sources with a focus on search arbitrage strategies.
- Develop and launch Meta (Facebook/Instagram) ad campaigns for search arbitrage funnels, utilizing advanced targeting, custom audiences, pixel events, and conversion tracking.
- Optymize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
Key Responsibilities:
- Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc.
- Work with feed providers (e.g., System1, Ads.com, Tonic) to align campaign traffic sources and maximize EPC.
- Balance arbitrage economics: cost of acquisition vs. revenue from search feeds (RSOC, AFD, N2S, YHS, BHS, Typein).
Strategy & Reporting:
- Develop campaign strategies based on ROI goals and media buying trends.
- Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
- Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
Requirements:
- Bachelor's degree in Marketing, Business, or relevant field.
- Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
- Proven track record in executing high-performance campaigns on Meta and other ad platforms.
- Strong analytical mindset with understanding of key metrics (CTR, CPA, ROAS, etc.).
- Familiarity with search feed monetization and arbitrage techniques.
- Experience with click trackers (Voluum/ClickFlare) and ad-serving platforms.
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