
Digital Experience Specialist
19 hours ago
Job Title: Digital Experience Specialist
This role involves optimizing customer engagement on our e-commerce platform by managing merchandising content, product presentation and user experience. The ideal candidate will have a strong understanding of e-commerce trends, analytics and content management systems, with a passion for delivering high-impact digital experiences.
Key Responsibilities:
- Digital Merchandising Strategy & Execution
- Develop and manage category pages, brand stores, promotional campaigns and email content to enhance customer engagement.
- Lead initiatives to improve discoverability and conversion through free search optimization.
- Customer Experience Optimization
- Analyze customer behavior across search, browse and purchase journeys to identify opportunities and resolve friction points.
- Develop strategies that elevate online customer experience and drive satisfaction.
- Content Management & Web Analytics
- Collaborate with cross-functional teams to deliver merchandising projects under tight timelines.
- Stay current with e-commerce trends and technologies to inform merchandising decisions.
- Cross-Functional Collaboration & Project Delivery
- Work closely with cross-functional teams to deliver merchandising projects under tight timelines.
- Ensure consistency and quality across all digital touchpoints through organized and detail-oriented execution.
- Taxonomy & Navigation Enhancement
- Apply knowledge of web taxonomy and navigation to improve site structure and customer-facing attributes.
- Support search attribute optimization to enhance product discoverability.
As a Site Merchandiser, you will be responsible for enhancing the customer shopping experience, managing merchandising content and driving engagement through strategic design and execution.
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