Digital Experience Specialist

19 hours ago


Tiruppur, Tamil Nadu, India beBeeExperience Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Digital Experience Specialist

This role involves optimizing customer engagement on our e-commerce platform by managing merchandising content, product presentation and user experience. The ideal candidate will have a strong understanding of e-commerce trends, analytics and content management systems, with a passion for delivering high-impact digital experiences.

Key Responsibilities:

  • Digital Merchandising Strategy & Execution
    • Develop and manage category pages, brand stores, promotional campaigns and email content to enhance customer engagement.
    • Lead initiatives to improve discoverability and conversion through free search optimization.
  • Customer Experience Optimization
    • Analyze customer behavior across search, browse and purchase journeys to identify opportunities and resolve friction points.
    • Develop strategies that elevate online customer experience and drive satisfaction.
  • Content Management & Web Analytics
    • Collaborate with cross-functional teams to deliver merchandising projects under tight timelines.
    • Stay current with e-commerce trends and technologies to inform merchandising decisions.
  • Cross-Functional Collaboration & Project Delivery
    • Work closely with cross-functional teams to deliver merchandising projects under tight timelines.
    • Ensure consistency and quality across all digital touchpoints through organized and detail-oriented execution.
  • Taxonomy & Navigation Enhancement
    • Apply knowledge of web taxonomy and navigation to improve site structure and customer-facing attributes.
    • Support search attribute optimization to enhance product discoverability.

As a Site Merchandiser, you will be responsible for enhancing the customer shopping experience, managing merchandising content and driving engagement through strategic design and execution.



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