Digital Advertising Expert

1 day ago

Anand, Gujarat, India beBeeSpecialist Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
About the Role

We are seeking a highly skilled professional to lead the strategy, execution, and optimization of digital advertising campaigns across multiple platforms. This role plays a pivotal part in driving results for our clients and internal brands.

Key Responsibilities:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate closely with creative and strategy teams to develop high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, return on ad spend (ROAS), and cost per lead (CPL).
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.
  • Stay updated with trends and updates in digital advertising platforms.

Requirements:

  • 2–3 years of experience in running Meta & Google Ads campaigns.
  • Strong understanding of paid media key performance indicators (KPIs) like click-through rate (CTR), ROAS, cost per click (CPC), and CPL.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.
  • Ability to manage multiple campaigns across different industries or verticals.

Bonus Points:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative/digital agency environment.
  • Certification in Google Ads or Meta Blueprint.
Our Ideal Candidate

We are looking for a motivated and detail-oriented individual who can thrive in a fast-paced environment. If you have a passion for digital marketing and a drive to deliver results, we encourage you to apply.

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