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Strategic Communications Expert

2 weeks ago

Alwar, Rajasthan, India beBeePublic Full time ₹ 8,00,000 - ₹ 10,00,000
Public Relations Specialist

This role is ideal for a skilled professional with excellent communication skills and the ability to build strong relationships with various stakeholders.

The successful candidate will have experience in public relations, media relations, and content creation. They will also possess strong project management skills, with the ability to plan and execute PR campaigns effectively.

A key aspect of this role is crisis management. The successful candidate will be able to develop and implement effective crisis communication plans to mitigate potential risks to the organization's reputation.

The Public Relations Specialist will work closely with cross-functional teams to ensure seamless communication and alignment with organizational goals.

Key Responsibilities:

  • Media Relations:
    • Build and maintain strong relationships with journalists, bloggers, and other media professionals.
    • Respond to media inquiries and act as a spokesperson when necessary.
    • Monitor media coverage and share relevant insights with stakeholders.
  • Content Creation:
    • Draft press releases, media kits, speeches, and other PR materials.
    • Collaborate with content and marketing teams to ensure messaging is consistent across all channels.
  • Campaign Management:
    • Design and execute PR campaigns to support brand awareness and product launches.
    • Measure the effectiveness of campaigns using relevant metrics and analytics tools.
  • Event Coordination:
    • Plan and organize press conferences, product launches, and other PR events.
    • Ensure events align with brand image and strategic goals.
  • Crisis Management:
    • Develop and implement effective crisis communication plans.
    • Address negative publicity proactively and effectively.
  • Brand Monitoring:
    • Monitor and analyze public perception of the brand or organization.
    • Provide insights and recommendations to improve the brand's reputation.
  • Stakeholder Communication:
    • Coordinate internal communication strategies to align teams with external PR goals.
    • Act as a liaison between the organization and external stakeholders.