Growth Optimization Specialist

2 days ago

Ahmedabad, Gujarat, India beBeeUserAcquisition Full time ₹ 9,00,000 - ₹ 12,00,000

About us

We're seeking a User Acquisition Manager to drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration.

Job Overview

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities:

  • Pursue innovative paid user acquisition strategies across multiple channels to ensure maximum return on ad spend (ROAS).
  • Analyze deep-funnel metrics such as payer conversion, average revenue per user (ARPU), and lifetime value (LTV) to adjust strategy accordingly.
  • Develop and manage budgets with the goal of maximizing ROAS, not just installs or click-through rates (CTRs).
  • Rigorously test and iterate on high-performing ad types, including video, static, and playable ads.
  • Build robust attribution models and cohort analyses using industry-standard tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Deliver weekly performance reports on spend, forecast accuracy, and opportunities to improve efficiency.

Requirements

  • Minimum 2 years of experience in user acquisition, preferably in casual mobile games or performance marketing with a strong ROAS mandate.
  • Expertise in Meta Ads, Google App Campaigns, and rewarded video networks.
  • A proven track record of scaling user acquisition while maintaining positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics such as ARPU, ARPDAU, and retention.
  • Experience running campaigns on both Android and iOS; comfort with platform-specific constraints.
  • A solid understanding of creative testing strategy and what works in casual game ads.

Bonus Points

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • A background in game monetization and live operations.
  • The ability to brief and evaluate creative teams with performance-first instincts.
  • A passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer

  • Competitive salary and equity package.
  • A high-ownership role focused on scaling games profitably.
  • A remote-first culture with flexible working hours.
  • Collaboration with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute quickly.

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