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Digital Marketing Leader

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Agra, Uttar Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 14,00,000
Job Title: Meta Marketing Manager

We are seeking a results-driven Performance Marketer to lead and optimize Meta ads campaigns.

Key Responsibilities:
  • Campaign Strategy Development: Plan, launch, and optimize paid campaigns across Meta Platforms.
  • Audience Targeting & A/B Testing: Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Cross-Functional Collaboration: Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  • Performance Optimization: Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS.
  • Brand Consistency: Work closely with design & content, to ensure consistency in brand messaging and campaign assets.
  • Performance Tracking: Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
  • Industry Knowledge: Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Campaign Goals: Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.
Requirements:
  • Educational Background: Bachelor's or Master's degree in Marketing, Business, or a related field.
  • Experience: 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Budget Management: Proven ability to manage budgets and achieve strong ROAS.
  • Technical Skills: Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical Skills: Analytical and detail-oriented with strong Excel/Google Sheets skills.