Senior Marketing Analytics Specialist

1 week ago

Hubli, Karnataka, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Marketing Mix Modelling Opportunity

We are seeking a highly analytical and experienced professional to lead projects that quantify the impact of marketing and business activities on key performance metrics.

Key Responsibilities:

  • Manage client data processing and project delivery in marketing mix modelling engagements.
  • Apply econometric modelling techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Automate repetitive tasks and data workflows using tools like R or Python.

Requirements:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or related field.
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modelling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.

What We Offer:

  • Opportunity to work with leading-edge analytics technology.
  • Collaborative and dynamic work environment.
  • Professional growth and development opportunities.

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