Senior Campaign Director

2 days ago

Mumbai, Maharashtra, India beBeeStrategist Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
Lead Business Growth Strategist

We are seeking a skilled Lead Business Growth Strategist to partner with our BFSI clients and drive measurable business success.

Key Responsibilities:

  • Collaborate with BFSI clients to understand business requirements, lending workflows, and campaign use cases.
  • Translate requirements into user stories, BRDs/FRDs, and process flows for internal product & engineering teams.
  • Partner with marketing and customer success teams to design online campaigns, engagement journeys, and automation workflows.
  • Analyze campaign metrics (activation, conversion, retention, ROI) and recommend improvements aligned to product capabilities.
  • Bridge the gap between client-side stakeholders (product, marketing, compliance) and internal teams to ensure smooth delivery.
  • Support UAT, validate features, and ensure solutions meet business and regulatory requirements.
  • Stay updated with martech trends, regulatory guidelines, and BFSI-specific customer engagement practices.

Required Skills and Qualifications:

  • Strong understanding of digital/online campaign management and customer engagement platforms.
  • Domain expertise in banking, financial services, or lending (loans, credit cards, deposits, etc).
  • Hands-on experience with CRM / campaign automation / martech tools.
  • Excellent skills in requirement gathering, documentation, process mapping, and stakeholder management.
  • Analytical mindset with the ability to interpret campaign data, dashboards, and KPIs.
  • Strong communication skills to collaborate with both technical and non-technical stakeholders.
  • Relevant qualifications include Bachelor's degree in Business, Marketing, Finance, or Technology (MBA preferred).
  • 3-5 years of relevant experience as a Business Analyst in BFSI domain, preferably with exposure to SaaS or digital products.

  • Customer journey mapping
  • Digital transformation
  • Online acquisition campaigns

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