Social Media Content Specialist
2 days ago
Kshm | क्षम् is an innovative startup based in Gurugram, dedicated to enhancing customer well-being through eco-friendly comfort-wear products. Our mission is to make wellness and fashion a sensational movement across India.
Job SummaryWe are seeking a skilled Social Media Content Specialist to join our team. As a key member of our marketing department, you will be responsible for managing our social media presence, increasing brand awareness, growing our audience, and driving engagement.
Key Responsibilities:- Develop and implement social media strategies to increase brand visibility and engagement across platforms.
- Manage daily social media operations, including content posting, audience engagement, and timely responses to messages.
- Plan and execute creative ad campaigns aligned with product launches and promotions, driving engagement and meeting key performance metrics.
- Increase follower count and engagement organically, while maintaining active communication with the audience.
- Create high-quality, visually appealing content while maintaining a consistent aesthetic and tone across all platforms, adhering to brand guidelines.
- Monitor social media trends and tools, applying relevant insights to improve content reach and impact.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience of at least 1-3 years as a Social Media Manager & Strategist or in a similar role, with a strong portfolio of successful campaigns and visually engaging content.
- Deep understanding of social media platforms, algorithms, and best practices.
- Excellent content creation and editing skills (photo, video, stories, reels).
- Experience in influencer outreach and relationship management, including identifying influencers, negotiating partnerships, and measuring campaign performance.
- Creative thinker with excellent written and verbal communication skills.
- Strong analytical mindset, with the ability to track and interpret social media metrics.
- Competitive salary of ₹6,00,000 - ₹8,50,000 per annum, based on experience.
- Opportunities for professional growth and development within the company.
- Creative freedom to experiment with content and strategy.
- Dynamic and collaborative startup environment.
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