Content Strategist for Social Media and Video Creation
1 week ago
Purple Focus Pvt. Ltd., an Integrated Marketing Communication Services firm, seeks a skilled Content Strategist to manage our agency's/client's social media presence and create high-quality video content.
Job DescriptionWe are looking for a talented individual to join our team as a Content Strategist. In this role, you will be responsible for developing and implementing creative social media strategies across various platforms. You will conceptualize, shoot, and produce high-quality video content that aligns with brand guidelines and campaign objectives.
Your primary responsibilities will include:
- Developing and implementing social media strategies to grow follower engagement and brand visibility
- Creating, scheduling, and monitoring daily content to engage audiences and build communities
- Analyzing social media performance metrics and making data-driven adjustments to maximize results
- Staying updated on current social media trends, tools, applications, channels, and best practices
You will also track key performance indicators (KPIs) for both social media growth and video content engagement. This involves using analytics tools to provide performance reports and actionable insights.
RequirementsTo be successful in this role, you will need:
- 2-3 years of experience in creating and managing social media content in an agency setup
- A degree in Marketing, Communications, or a related field
- Solid skills with mobile video editing apps and knowledge of apps like Canva
- Familiarity with major social platforms and staying ahead of the latest trends
- The ability to push boundaries and come up with fresh ideas
We offer an open and welcoming working environment focusing on employee growth and development. Our remuneration structure is competitive and in line with industry leaders.
We are an equal opportunity employer committed to providing a diverse and inclusive workplace.
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