
Admissions Growth Specialist
6 days ago
The university is a seat of global learning that offers rich opportunities for innovative teaching-learning, creativity and research across disciplines.
It aims to bring about transformation of the society through value-based education, man-making and nation-building by blending together the dual identities of a technology and research-based institution with a liberal arts focus.
The key focus of the role will be to develop and implement a growth strategy and tactical business development plan that ensures the attraction, recruitment and retention of students.
- Main Responsibilities:
- Ensure an effective outreach programme with the local community, which develops and builds on the university's reputation.
- Establish and update procedures and criteria, work with potential students to determine their eligibility, and oversee the admissions process as we evaluate applications.
- Plan and oversee promotional activities and schedule or conduct tours, student interviews, and information sessions.
Key Performance Indicators:
Develop, manage, and implement a business plan and an integrated marketing strategy and plan inclusive of print, online, and digital media to attain enrollment goals in partnership with the Admissions Office.
Ensure attainment of sales goals and profitability.
- Ensure that the marketing team achieves the target growth and retention numbers.
- Promote the university nationwide by making presentations and speeches at educational fairs and conferences.
Relationship Building:
Establish and maintain positive relationships with area educational constituencies including area schools, consultants, admissions directors and organizations and create networking opportunities.
Oversee and participate in the development of admissions materials, events and marketing practices.
- Provide students, parents, and guardians with information regarding admissions requirements and processes, enrollment issues, or other procedures.
- Coordinate systematic and efficient handling of applications and communications with parents of student applicants.
Student Recruiting Process:
Engage in the student recruiting process by planning, coordinating, and overseeing promotional events, campus tours, student interviews, and other admissions activities.
Maintain continuing flow of quality applicants and transfers to the university by analyzing trends in enrollment and marketing activities, leading activities to continue programmes that are effective.
- Direct, hire, and coach admissions staff members.
- Meet prospect Parents/Students and sales goals on a monthly basis and regularly monitor efforts of admission counselors to ensure that they are achieving their defined/assigned targets.
Department Reputation:
Enhance admissions department and university reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
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