Business Growth Specialist

As a Market Development Representative, you will be responsible for intensively researching companies, qualifying and maturing TraceLink's inbound & outbound leads, and diligently engaging prospects to organize meetings with Sales and Account Managers.

You will work together with our global Business Management, Commercial Operations, and Sales team members to gather market intelligence and deeply research customer and prospect accounts through public and private data sources. This involves identifying key companies & personas for maximum campaign effectiveness, monitoring public information sources to augment accounts, leads, and opportunities with data, and developing personalized strategies for using email, social media, and other channels to engage prospects.

Your responsibilities will also include quickly following up on marketing campaigns to create and maintain account intelligence briefs for Sales and Account Managers to prepare them for prospect and customer meetings, leveraging teammates (Managers, and Sales & AMs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities, and working with partners including Finance, Marketing & Sales Operations, and Business Management to enrich, cleanse and triage account data.

In addition, you will engage with functions such as Business Management, Marketing, and Sales to understand business priorities, document activity in Salesforce, and report qualitative and quantitative results on a weekly basis.

To succeed in this role, you will require 2-6 years experience in Market Development, Business Development, or similar roles, ability to effectively research, qualify, and react to leads and business opportunities, BA/BS or equivalent graduation education, experience with Salesforce.com, Marketo, or similar applications, excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel), precise, professional communication style through both written and verbal channels, professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy, proven experience working closely with cross-functional teams, and ability to work in a fast-paced international start-up environment.

• Gather market intelligence and deeply research customer and prospect accounts through public and private data sources
• Qualify and score inbound leads to identify and prioritize key companies & personas for maximum campaign effectiveness
• Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness
• Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates
• Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales and Account Managers to prepare them for prospect and customer meetings
• Leverage teammates (Managers, and Sales & AMs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities
• Work with partners including Finance, Marketing & Sales Operations, and Business Management to enrich, cleanse and triage account data
• Engage with functions such as Business Management, Marketing, and Sales to understand business priorities
• Document activity in Salesforce and report qualitative and quantitative results on a weekly basis