
Lead Consumer Insights Strategist
1 day ago
This role will shape customer-centric strategies, strengthen brand positioning, and uncover new market opportunities.
Key Responsibilities:
- Consumer Strategy & Research: Lead qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
- Establish an Always-On Intelligence Engine: Capture evolving needs, expectations, and behaviors.
- Cultural & Category Studies: Identify emerging trends in interiors and design.
Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage.
Manage, mentor, and up-skill junior researchers by fostering a culture of curiosity, rigor, and impact.
Requirements
We are seeking a highly skilled professional with 6–8 years of expertise in consumer insights, brand strategy, or research.
- Strong grounding in qualitative research methodologies with success in applying them to solve business problems.
- Experience in consumer journey mapping, segmentation, category research, and cultural insights.
Education
An MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields is required.
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