Lead Consumer Insights Strategist

1 day ago


Mount Abu, Rajasthan, India beBeeInsights Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Strategic Consumer Insights Leader

This role will shape customer-centric strategies, strengthen brand positioning, and uncover new market opportunities.

Key Responsibilities:

  • Consumer Strategy & Research: Lead qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an Always-On Intelligence Engine: Capture evolving needs, expectations, and behaviors.
  • Cultural & Category Studies: Identify emerging trends in interiors and design.

Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage.

Manage, mentor, and up-skill junior researchers by fostering a culture of curiosity, rigor, and impact.

Requirements

We are seeking a highly skilled professional with 6–8 years of expertise in consumer insights, brand strategy, or research.

  • Strong grounding in qualitative research methodologies with success in applying them to solve business problems.
  • Experience in consumer journey mapping, segmentation, category research, and cultural insights.

Education

An MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields is required.



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