Chief Audience Intelligence Specialist

5 days ago

Jaipur, Rajasthan, India beBeeDataDriven Full time ₹ 18,00,000 - ₹ 20,00,000

Job Title:

Senior Manager Consumer Insights

About the Role:

This is a senior-level position that requires a high degree of analytical and communication skills to drive data-informed decision-making across programming and marketing.

The ideal candidate will have a strong background in audience research and insights, with experience working with BARC software and television/digital audience measurement systems.

We are looking for a professional who can bridge the gap between quantitative research, qualitative researchers, and the programming strategy function, synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Quantitative Analysis:
  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualise large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Insight Generation:
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Strategy & Narrative Building:
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
  • Cross-Functional Collaboration:
  • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
  • Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • At least 12 years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep knowledge of BARC software and television/digital audience measurement systems.
  • Technical & Analytical Skills:
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
  • Soft Skills:
  • Strong communicator with the ability to translate numbers into clear, actionable stories.
  • Collaborative mindset with the ability to work across diverse teams.
  • High attention to detail and a strategic thinker.

Contact Information:

Please apply through our website or submit your resume and cover letter to us directly. We look forward to hearing from you

About Us:

We are a leading entertainment company dedicated to delivering innovative content and experiences to our audiences worldwide.

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