Mobile Data Insights Professional

23 hours ago

Thrissur, Kerala, India beBeeAnalytics Full time ₹ 10,00,000 - ₹ 15,00,000
Mobile Analytics Expert

We are seeking a skilled Mobile Analytics Specialist to help us deliver accurate and reliable data insights across mobile apps. As a key member of our team, you will play a crucial role in ensuring our marketing efforts are optimized and effective.

Key Responsibilities:

  • Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  • Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  • Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  • Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  • Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  • Document all technical setups and collaborate with performance marketing teams.

Requirements:

  • 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.

Desirable Skills:

  • Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of privacy-first tracking approaches and consent frameworks.
  • Exposure to funnel reporting and cohort analysis for mobile growth.

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