Area Business Development Manager

4 weeks ago

Bengaluru, Karnataka, India Abbott Full time
Job Title: Area Business Manager

Job Summary:

Contribute to the long-term growth of Abbott Nutrition products in the territory by increasing awareness among healthcare professionals on the importance of nutrition in improving quality of life and the superiority of Abbott products to competitor brands. Develop and sustain the knowledge, customer engagement skills, and business acumen of medical representatives to build a high-performing ethical sales team. Foster key opinion leader relationships to promote the Abbott brand and influence the perception of Abbott products as the brand of choice among healthcare professionals in all specialties and at all levels.

Key Responsibilities:

  1. Enable the ethical field force to meet regional and team KPIs.
  2. Analyze market, category, and channel opportunities within the territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
  3. Leverage business analytics and customer insights to conduct ongoing analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region.
  4. Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy.
  5. Deploy marketing programs to target customers and accounts via medical representatives, including education, execution, and tracking of program impact/success.
  6. Observe and provide progressive, real-time coaching and feedback to medical representatives on every aspect of the customer engagement process.
  7. Accelerate the development of digital knowledge and application in medical representatives through mentoring, coaching, and role-modeling.
  8. Build and maintain relationships with customers and accounts across digital, remote/virtual, and face-to-face channels to increase awareness and loyalty to Abbott brand products.
  9. Collaborate with the training/SFE to optimize team performance by identifying knowledge and skill gaps in medical representatives across the team and create individual development plans to elevate capabilities across the territory/area.
  10. Provide direct, ongoing support to medical representatives in the field through collaborative problem-solving, mentoring, coaching, feedback, and escalations.
  11. Develop and expand the network of key opinion leaders throughout the territory/area, reflecting influence at all levels of an account (not limited to healthcare professionals).
  12. Work cross-functionally with marketing, analytics, and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities.

Minimum Qualifications:

Graduation in medicine, science, pharmaceuticals/nutrition.

MBA/PGDM would be a plus.

Minimum Work Experience:

Minimum 5+ years of relevant experience.

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