Digital Marketing Specialist

1 day ago

Cochin, Kerala, India beBeeDigitalMarketing Full time ₹ 6,00,000 - ₹ 12,00,000
Senior Digital Marketing Strategist

This is a senior-level position responsible for developing and executing comprehensive online marketing strategies that enhance brand awareness and drive traffic to our website.

The ideal candidate will have a strong understanding of digital marketing principles, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

A key responsibility will be to manage and optimize multiple digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

The selected candidate will also be responsible for analyzing campaign performance metrics, identifying areas for improvement, and providing data-driven recommendations to enhance campaign effectiveness.

  • Main Responsibilities:
  • Develop and execute comprehensive digital marketing strategies
  • Manage and optimize multiple digital marketing campaigns
  • Analyze campaign performance metrics and provide data-driven recommendations
  • Collaborate with cross-functional teams to ensure alignment and consistency

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of experience in digital marketing or a related field
  • Proven track record of success in developing and executing digital marketing strategies
  • Expertise in Google Analytics, Google Ads, and SEO tools
  • Strong understanding of social media platforms and their advertising capabilities
  • Excellent written and verbal communication skills
  • Familiarity with email marketing platforms and CRM software
  • Basic knowledge of HTML/CSS is a plus
  • Strong analytical skills and attention to detail

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