Marketing Performance Specialist

2 weeks ago

Salem, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 18,00,000 - ₹ 25,00,000

Job Summary:

A specialist in performance marketing is required to plan, execute, and optimize paid digital marketing campaigns across platforms such as Google Ads, Meta Ads, programmatic ads, and media buying. The ideal candidate will have a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across platforms.
  • Develop and implement efficient media plans with a proven track record of 10X+ return on ad spend (ROAS) in the education technology sector.
  • Demonstrate skills, strategy, and outcome-driven campaign execution using programmatic ads and media buying.
  • Analyze campaign performance using analytics tools and provide regular updates.
  • Manage budgets and allocate resources efficiently across channels to maximize quality of lead generation.
  • Create and optimize ad copies, creatives, and landing pages for better conversion rates.
  • Conduct A/B testing of ads and landing pages to improve campaign performance.
  • Collaborate with cross-functional teams to ensure campaign alignment with overall business objectives.
  • Track key performance indicators (KPIs) such as click-through rate (CTR), cost per lead (CPL), cost per acquisition (CPA), ROAS, etc., and report campaign performance regularly.
  • Stay up-to-date with platform changes, industry trends, and best practices.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of hands-on experience in running paid ad campaigns, programmatic ads, and media buying.
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Familiarity with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
  • Strong copywriting and creative judgment skills.
  • Good communication and project management abilities.

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