Digital Marketing Strategist

5 days ago

Thoothukudi, Tamil Nadu, India beBeeSenior Full time ₹ 8,00,000 - ₹ 12,00,000
Job Opportunity

A results-driven digital marketing expert with a passion for driving campaign growth, leading teams, and building client relationships will thrive in this role.

Position Overview

As Senior Manager – Digital Performance Marketing, you will lead the agency's performance marketing practice across paid channels. You'll oversee strategy, execution, and optimization of multi-channel campaigns while serving as the go-to advisor for clients.

  • Reporting to: Director/Head of Digital Marketing
  • Direct reports: Paid media specialists, analysts, and contractors
  • Key areas of impact: Paid media strategy, client success, campaign performance, revenue growth, and team leadership
Core Responsibilities
  1. Paid Media Strategy & Execution
  2. Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, and other performance platforms.
  3. Campaign Management
  4. Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
  5. Client Management
  6. Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
  7. Team Leadership
  8. Mentor and manage junior team members; oversee external contractors to ensure quality execution.
  9. Performance Analysis
  10. Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
  11. Budget Allocation
  12. Allocate resources effectively across multiple platforms to maximize ROI.
  13. Cross-functional Collaboration
  14. Partner with creative, content, and account management teams to align campaign messaging with broader client strategies.
Required Qualifications
  • 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
  • Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
  • Certifications in Google Ads, Meta Blueprint, or Ads.
  • Strong understanding of attribution models, A/B testing, and conversion rate optimization.
  • Bachelor's degree in Marketing, Business, or related field.
  • Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).
Preferred Qualifications
  • 7–10 years of experience, with at least 3+ in an agency leadership role.
  • Additional certifications (e.g., Google Analytics 4, HubSpot, Amazon Ads).
  • Experience in high-growth industries such as SaaS, e-commerce, fintech, or D2C brands.
  • Strong record of managing teams and mentoring talent.
  • Exposure to international markets and multi-language campaign management.
Key Skills & Competencies
  • Technical expertise: Deep platform knowledge, analytics skills, and campaign troubleshooting.
  • Strategic mindset: Ability to think beyond tactics and develop holistic growth strategies.
  • Client service orientation: Excellent communication, presentation, and relationship-building skills.
  • Leadership ability: Capable of motivating teams, managing performance, and driving accountability.
  • Problem-solving: Analytical thinker with a data-driven approach to decisions.
What Makes This Role Attractive
  • Growth opportunities: Fast-track career growth within a performance-focused agency.
  • Culture: Collaborative, innovative, and supportive work environment.
  • Client portfolio: Exposure to diverse and dynamic industries.
  • Learning & development: Ongoing training, certifications, and mentorship.

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