Data-Driven Marketing Expert

11 hours ago

Vijayawada, Andhra Pradesh, India beBeeMarketingPerformance Full time ₹ 10,00,000 - ₹ 15,00,000

Marketing Performance Specialist Role

We're seeking a highly skilled Marketing Cloud Intelligence specialist to join our dynamic team. As a key member, you'll play a pivotal role in delivering data-driven insights and driving commercial growth for our clients.

  • Work with high-profile brands across various industries
  • Contribute to a culture of innovation and problem-solving
  • Benefit from fully remote working arrangements

About the Job:

You will be responsible for working with our Australian team to deliver actionable marketing performance reports and provide strategic guidance to our clients. To succeed, you'll need:

  • A minimum 3+ years' experience using MCI/Datorama including managing data streams
  • A solid understanding of reporting metrics used within the marketing and advertising industry
  • Demonstrated experience building marketing and advertising dashboards in Salesforce Marketing Cloud Intelligence (previously Datorama)
  • Experience in Data Mapping and Normalisation
  • Experience with Datorama Data Streams, APIs, and TotalConnect
  • Knowledge of pivot tables, calculated fields, and advanced visualisations
  • Experience with SQL helpful
  • Understanding of marketing performance metrics (impressions, CTR, CPL, ROAS, attribution models)
  • Understanding of data governance, QA, and troubleshooting data discrepancies
  • Ability to visualise data to tell a story/give a holistic view of marketing performance
  • Exceptional organisational skills and ability to handle multiple complex projects simultaneously
  • Excellent communication skills – written and verbal – for effective communication with internal stakeholders and clients
  • A passion for data and reporting with a proactive approach to professional development, generously sharing knowledge with teammates and client partners
  • A bachelor's degree in a relevant field

If you're a results-driven Marketing Cloud Intelligence specialist eager to drive impact, we'd love to hear from you.

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