Digital Marketing Specialist

3 hours ago


Kottayam, Kerala, India beBeeMarketing Full time ₹ 36,00,000
Job Title: Ad Strategist + Media Buyer

We are Hiring: A multifaceted Digital Marketing Professional who will be responsible for planning, executing, and optimizing paid campaigns across Meta & Google.

Job Description:

Key Responsibilities:

  • Develop and implement end-to-end paid marketing strategies (Meta + Google)
  • Build targeted funnels aligned with client goals
  • Execute audience segmentation: interest-based, custom, and lookalikes
  • Monitor key performance indicators (KPIs): cost-per-click (CPC), click-through rate (CTR), return on ad spend (ROAS), cost per acquisition (CPA), customer acquisition cost (CAC) and optimize daily
  • Collaborate with the design/copy team for ad creatives & angles
  • Manage budgets, A/B tests, and campaign scaling
  • Prepare weekly/monthly performance reports with insights & actions
  • Ensure proper pixel setup, event tracking, Google Tag Manager (GTM), and attribution

Requirements:

  • At least 2+ years of hands-on experience in Meta Ads & Google Ads
  • Proven track record of delivering high-ROAS campaigns
  • Strong understanding of funnels, retargeting, and campaign scaling
  • Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
  • Familiarity with GA4, UTM tracking, and CRM integrations
  • Skilled in Google Sheets, reporting dashboards, and data analysis
  • Strong copy/creative sense: hooks, CTAs, ad formats
  • Detail-oriented, proactive, and performance-driven

Benefits:

  • Flexible working hours
  • Saturday: Half Day
  • Timings: Flexible, outcome-driven (as long as deliverables are met)
  • Fixed monthly compensation: ₹30,000

What You'll Get:

  • Exposure to advanced funnel building & tracking setups
  • Work directly with founders & 9-figure ad spend strategists
  • Clear KPIs, fast learning, and career growth opportunities


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