
Digital Marketing Specialist
3 hours ago
We are Hiring: A multifaceted Digital Marketing Professional who will be responsible for planning, executing, and optimizing paid campaigns across Meta & Google.
Job Description:Key Responsibilities:
- Develop and implement end-to-end paid marketing strategies (Meta + Google)
- Build targeted funnels aligned with client goals
- Execute audience segmentation: interest-based, custom, and lookalikes
- Monitor key performance indicators (KPIs): cost-per-click (CPC), click-through rate (CTR), return on ad spend (ROAS), cost per acquisition (CPA), customer acquisition cost (CAC) and optimize daily
- Collaborate with the design/copy team for ad creatives & angles
- Manage budgets, A/B tests, and campaign scaling
- Prepare weekly/monthly performance reports with insights & actions
- Ensure proper pixel setup, event tracking, Google Tag Manager (GTM), and attribution
Requirements:
- At least 2+ years of hands-on experience in Meta Ads & Google Ads
- Proven track record of delivering high-ROAS campaigns
- Strong understanding of funnels, retargeting, and campaign scaling
- Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
- Familiarity with GA4, UTM tracking, and CRM integrations
- Skilled in Google Sheets, reporting dashboards, and data analysis
- Strong copy/creative sense: hooks, CTAs, ad formats
- Detail-oriented, proactive, and performance-driven
Benefits:
- Flexible working hours
- Saturday: Half Day
- Timings: Flexible, outcome-driven (as long as deliverables are met)
- Fixed monthly compensation: ₹30,000
What You'll Get:
- Exposure to advanced funnel building & tracking setups
- Work directly with founders & 9-figure ad spend strategists
- Clear KPIs, fast learning, and career growth opportunities
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