Programmatic Campaign Manager

3 days ago

Thrissur, Kerala, India beBeeManager Full time ₹ 15,00,000 - ₹ 20,00,000

We are a key part of a leading media and advertising agency holding company. Our agency brands are consistently recognized as being among the world's creative best.

Our India office plays a significant role in providing stellar products and services in areas of Creative Services, Technology, Marketing Science, Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This is an exciting role that entails:

  • SUCCESSFULLY MANAGING DAY-TO-DAY PERFORMANCE OF CAMPAIGNS ACROSS DIFFERENT DSPS AND RELATED PLATFORMS
  • COORDINATING CAMPAIGN EXECUTIONS ACROSS ALL REGIONS, SERVING AS PRIMARY POINT OF CONTACT WITH AGENCY AND PLATFORM STAKEHOLDERS
  • MANAGING CAMPAIGNS ON DEMAND SIDE PLATFORMS (DSPS) THROUGH OPTIMIZATION STRATEGIES, CAMPAIGN INSIGHTS, MONITORING AND ADJUSTING PACING, CONTROLLING QUALITY OF INVENTORY, TROUBLESHOOTING ADS AND TRACKING TAGS, ETC. TO ENSURE ALL KPIs ARE MET (DELIVERY, PERFORMANCE, REVENUE GOALS, ETC.)
  • WORKING WITH AGENCY TEAM TO DEVELOP BEST-IN-CLASS SOLUTIONS BASED ON AVAILABLE TECH
  • OVERSEEING MEDIA TRACKING AND ANALYTICS SET UP AND IMPLEMENTATION
  • COMMUNICATING DAY-TO-DAY FORMAT, SCREEN, INVENTORY PERFORMANCE TO CLIENTS AND AGENCIES AS NEEDED
  • UNDERSTANDING AND DESCRIBING BOTTOM-UP PLANNING, HOW CLIENT GOALS AND KPIs TO PLATFORM ACTIVATION STRATEGIES/TACTICS ACROSS THE FUNNEL

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey
  • Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis

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