Market Research Analyst

1 week ago


Hyderabad, Telangana, India Keka HR Full time

About Keka HR:

Keka has been a silent revolution in the making since its inception. The company's employee-centric approach to building an HR platform has garnered recognition from over 10,000 businesses across India and the world.

With zero advertising spend and pure customer love, Keka has become India's #1 platform in the segment with the greatest number of new customers adopting the platform.

The organization is built by its employees, who bring passion and extreme ownership to their work. This open culture encourages innovation, regardless of function or departmental boundaries.

In 2022, Keka secured India's largest Series A SaaS funding of $57 million from WestBridge Capital.

Job Description:

Key Responsibilities:

  • Conduct quantitative and qualitative research on market trends in the HRMS domain to generate potential prospect details.
  • Identify opportunities and research prospects.
  • Collect data on competitors and consolidate it into actionable items.
  • Ability to interpret large amounts of data and multitask.
  • Liaise with managers to ascertain business objectives and what needs to be achieved.
  • Improve systems by studying current practices, identifying problems, designing modifications, and introducing improved procedures to ensure better work quality.
  • Familiarity with each step of the sales funnel.
  • Use online market research and catalogue findings to databases.
  • Provide support as needed in various departments, including reporting, data entry, presentation creation, and strategic planning.
  • Meet performance goals and objectives set by upper management.
  • Understand business objectives and design research methods to discover prospective customer preferences.

Requirements:

  • 2-4 years of experience in market research.
  • Adequate knowledge of data collection methods (polls, focus groups, surveys, etc).
  • Elementary knowledge of LinkedIn preferred.
  • Prior exposure to tools like LinkedIn Sales Navigator, DiscoverOrg, ZoomInfo, etc.
  • Excellent knowledge of MS Excel and familiarity with CRM HubSpot.

Salary Estimate: Based on industry standards and job requirements, the estimated salary for this role is ₹8-12 lakhs per annum, depending on location and experience.



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